The world of luxury is being transformed by digital. To stay ahead of the curve and future-proof their company, successful business executives must keep up with emerging advances in the fields of big data, digital marketing, and artificial intelligence (AI).
Believers Content provides a broad range of important knowledge that we think essential to success with this hand-picked selection of the 10 best business books for luxury leaders and marketing managers. Our mission is to provide you with the skills you need to succeed in the new digital economy, as well as to provide you with inspiration from the most forward-thinking authors, academics, and businesses.
Explore new ideas, gain inspiration, spot fresh opportunities, and develop your leadership skills.
The books featured in this article
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
Marketing In The Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity
The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done
The top ten business books for luxury executives this year
1. Reinventing Capitalism in the Age of Big Data
By Viktor Mayer-Schönberger and Thomas Ramge
Without a doubt, one of the most significant untapped potentials for luxury businesses to communicate with their affluent customers, both online and offline, is big data. In this book, you'll learn how big data will fundamentally disrupt the market economy and all industries.
Together with an editor from The Economist, the Oxford professor and New York Times bestselling author of Big Data: A Revolution That Will Transform How We Live, Work, and Think are bringing thought-provoking concepts about the digital economy and a data-driven future.
2. Shine: Digital Craftsmanship For Modern Luxury Brands
By Florine Eppe Beauloye
Learn what luxury brands must do to succeed in the digital age. Because digital influences the majority of luxury sales, consumers' expectations of what a luxury brand can offer online are rising. Luxury firms must rethink their client experience and adjust their marketing strategies to meet the demands of the digital age. This book is a step-by-step guide to assisting luxury executives in future-proofing their businesses.
Florine Eppe Beauloye is a business strategist and luxury marketer who has won numerous awards. She is the Editor in Chief of Luxe Digital and the Founder and CEO of marketing agency mOOnshot digital. She consults for a number of well-known international luxury businesses, and her ideas and insights on luxury marketing and digital transformation are in high demand.
3. Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
By Eddie Yoon
Superconsumers, the most devoted fans and followers of your brand, will pursue their passions with zeal and encourage other customers. While they are few in number, usually fewer than 10% of your whole customer base, their impact on your brand's reputation and revenues is significant, accounting for up to 70% of your total sales. They can also give you valuable feedback on your products and brand image. The book is a step-by-step guide for business owners who want to maximise the value of their most essential customers.
4. Marketing In The Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
By Peter Horst
Beyond the relevant title, you'll find new rules for brand leaders to communicate with their affluent consumers online in this book. Customers who are energised by their tribal affiliations to take action for or against brands depending on their perceived beliefs must be spoken with by business executives. The book provides a strategic overview as well as tactical recommendations for preparing for the future of digital marketing.
5. Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
By Jason Green, Mark Henneman and Dimitar Antov
The book Optimizing Growth is a step-by-step guide for luxury marketers and company executives on how to flourish in the digital and big data era. Following up on our first book recommendation, this book gives real-world success stories and practical strategies for using big data to understand your consumers and competition in order to expand your business.
6. Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
By Anne Bahr Thompson
We've already looked at how affluent Millennials are gravitating toward sustainable luxury brands. With this book, you'll learn more about the advantages of embracing excellent principles in order to increase brand loyalty and growth. Do Good is a practical model of Brand Citizenship that gives value to individuals, investors, and society, based on three years of research.
7. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity
By Byron Reese
Byron Reese, a futurist author, examines how current breakthroughs in artificial intelligence and robotics will drastically alter our way of life. The book, which is written in the style of a future handbook, is a must-read for anybody interested in how technology, society, and work interact.
8. Human + Machine: Reimagining Work in the Age of AI
By Paul Daugherty and James Wilson
Learn how Artificial Intelligence is affecting the workplace and how to best adapt to the changes it is bringing. The writers, who are the CTO and IT Managing Director at Accenture, offer a practical guide to corporate leaders interested in learning how humans and machines can work together most effectively. You'll also discover the key ideas for running a successful AI-driven company.
9. The Craft of Creativity
By Matthew Cronin and Jeffrey Loewenstein
Learn how creativity may help your company succeed with younger wealthy consumers by diving into the creative process. The writers emphasise the importance of the creative journey above the finished product, and they offer useful advice to company leaders who want to keep their teams innovative.
10. The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done
By Stephen Denning
Learn how to develop an "agile" management culture in order to innovate and function as a new digital firm. Author Steve Denning takes you deep inside the Agile management movement, reporting from the front lines. Airbnb, Amazon, Facebook, Google, Tesla, Uber, and Warby Parker are just a few of today's finest companies to learn from.
Before becoming a management consultant, Stephen Denning spent decades at the World Bank. His earlier work includes The Leader's Guide to Radical Management: Reinventing the Workplace for the Twenty-First Century, a business best-seller.
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