Artificial intelligence is a hot topic right now. It's being used in many different ways, from Siri to self-driving cars. Technology has also found its way into the world of digital marketing - and it's changing everything! In this blog post, we will explore how AI has changed the face of digital marketing. What Is AI? Artificial Intelligence or "AI" is the use of computers to simulate intelligent behaviour, such as learning and problem solving for an application that has this capacity at a high level with people already interacting with it on a regular basis (although not always). For example, if you are using your personal assistant like Siri or Cortana to set reminders, book appointments etc., then we're talking about very basic forms of artificial intelligence because these assistants can only do what they're programmed to do. AI is a broad term that encompasses many different techniques and technologies. It can range from something as simple as spam det...
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